PHASE 2
THE PRESS ON CEO METHOD
FROM TALENTED ARTIST TO PROFITABLE PRESS-ON BUSINESS OWNER
IN 8 WEEKS, Transform YOUR SKILLS INTO A RECOGNIZED PRESS-ON BRAND THAT ATTRACTS YOUR Dream, Luxury CLIENTS & CONSISTENT SALES.
STOP GUESSING. START SELLING.
Build, Brand, & Launch YOUR LUXURY PRESS-ON BUSINESS.
Pretty sets get likes. A real brand gets you paid.
YOU'RE NOT THE PROBLEM. YOU JUST NEED A ROADMAP.
Phase 2 of The Press On CEO Method is a stand-alone online program that shows you exactly how to structure, brand, and sell your press-on business, even if you’ve never sold a set before.
Right now, you might be:
Struggling with unpredictable sales
Undercharging and overworking
Losing customers to $5 Temu sets
Exhausted from guessing about what might work
Phase 2 gives you the structure, systems, and strategy to finally make your press-on business profitable.
WHERE YOUR LUXURY PRESS-ON BUSINESS TAKES OFF
GET THE Tools & Strategies TO TRANSFORM YOUR NAIL ARTISTRY INTO A Thriving LUXURY BRAND.
Your roadmap to building a luxury press-on brand, broken into 8 focused modules:
MODULE 1 · CREATE YOUR BRAND
Define your unique story, message, and visuals.
MODULE 2 · BUILD YOUR SHOP
Set up a professional storefront that converts.
MODULE 3 · DEFINE YOUR CUSTOMER JOURNEY
Plan every client touchpoint.
MODULE 4 · LAUNCH MARKETING STRATEGY
Build buzz and start selling confidently.
MODULE 5 · BUDGETING & INVENTORY
Control costs and protect profit.
MODULE 6 · PRICING YOUR SETS
Charge what your work is worth.
MODULE 7 · CREATE YOUR WORKFLOW
Stay organized and avoid burnout.
MODULE 8 · LAUNCH YOUR BUSINESS
Go live with clarity and support.
ONLINE & SELF-PACED
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TAUGHT IN ENGLISH
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PAYMENT PLANS AVAILABLE
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UNLIMITED ACCESS
LAUNCH WITH Guidance EVERY STEP OF THE WAY.
You'll have full support & guidance every step of the way as you turn your artistry into a thriving business.
24/7 WhatsApp Community Chat | For real-time help and motivation
Private Press On CEO Portal | All lessons, downloads, and discussions in one place
Monthly Group Zoom Meetings | Live coaching with Chloe and peers
GET EVERYTHING YOU NEED TO LAUNCH SUCCESSFULLY
8 Video Modules + Downloadable Templates
Lifetime Access to All Content
Private Community Portal & 24/7 WhatsApp Support
Monthly Zoom Group Calls
Bonus Coaching During Launch Cycles
50% Off Your 1st Subscription to Phase 3 | The Press On Academy
REAL ARTISTS. REAL BRANDS. REAL RESULTS.
THEY FOLLOWED THE ROADMAP, Launched THEIR BRANDS, & NOW Confidently RUN Profitable BUSINESSES.
Vanessa | PHASE 2 STUDENT
“I am a full-time mom to two kids under 4, former teacher, and just navigating making this my career…As a new press on artist I felt overwhelmed with social media and how I could stand out as unique and relevant in a market of very talented and qualified nail artists.
During the program I enjoyed getting to connect with other press on artists and felt inspired as we cheered each other on. I also really LOVED the group coaching calls with Chloe because it was so personable and you can tell that education is one of Chloe’s passions. As a former teacher I am thankful for Chloe using her knowledge to empower other women who want to break into this industry.
The program layout and each module was really thoughtfully created and gave me the steps needed to get my business going. I have been talking about this for almost a year and in only two months I was able to expound upon what I’ve built and make it legit. I am really glad I invested in myself with this program."
Vanessa, saw “a steady increase of customers and sales (March 2025 = 0 sales. Since launch = an average of 3 consistent clients per week)”:
Before:
“I had no social media following or engagement, no website, just Etsy with a whole lot of likes and only 3 sales in a 3 month period 😰😩😭 No established business plan, not an established business (I didn't even know what I needed to do to start). No designated bank account for business. Lots of doubt and comparison and thinking that this was a silly idea. No email list or subscribers.”
Post Launch:
A steady increase of customers and sales (March 2025 = 0 Sales, Since Launch = An average of 3 consistent clients per week)
Officially registered her business in San Diego & have a separate bank account
20 email subscribers
A growing social media account (from 10 to about 250 followers)
A real, professional looking website that offers a variety of payment options
Offering other creative ways to generate income besides nails (e.g., offering calligraphy and earrings to hopefully capture another audience)
A branding package she's proud of because she designed it herself
She created a work desk and mini studio in her house to dedicate to working and fulfilling orders
She's worked at 3 markets so far as a way to meet clientele IN PERSON. She has about 3 more scheduled for the summer.
Yaritza | PHASE 2 GRADUATE
"My favorite part about this course was the depth of all the lessons. The fact that everything was broken down and it was easy to understand. Also, the ability to reach out with any questions or concerns. Chloe showed genuine interest in my success."
Sebrina | PHASE 2 GRADUATE
"I'm most proud of myself for getting more comfortable with social media and putting myself out there. Just...thank you. This course and community you have created has helped so much. :) "
Vanessa | PHASE 2 GRADUATE
"Actually creating a business and getting my art out there. I think i have a unique and joyous product to bring to the nail space. I love that there is space for me and can't wait to meet my new clients. Chloe thank you for using your gift of teaching to help us thrive. It has meant the world to me."
Nikkie | PHASE 2 GRADUATE
"I'm also so proud of the confidence I've gained in my business! Like I knew I did a good job artistically, but business wise it was a weak point for me. Learning how to truly build and run my business has helped greatly! Now, I confidently tell people about what I'm about and what I do! I've literally become a walking/talking billboard for my business lol!"
Bernadette | PHASE 2 STUDENT
“So, the program was absolutely amazing. It helped me set myself up for success…[Launch Your Luxury Press On Brand] helped me set my business up successfully. It gave me the foundation that I needed. And the work it provided, like the social media and the email marketing helped me to get the clients…Even if it’s out of your comfort zone. I promise it’ll be worth it.”
Before:
Bernadette had been trying to get sales before the program for almost a year with no success and no progress. She jumped right in and in less than 3 months got it all finished with the help of the program, which she was trying to do on her own for almost a year.
Post Launch:
“On launch day, within minutes, I had sizing kits ordered. Almost none of my orders have come from people I know, and almost all from strangers. Which means I’m on the right track. What I learned from the program is working for me and I’ve been able to earn trust from clients who don’t know me. I’ve seen my dreams grow into reality and produce real life sales.”
Bernadette has now gone on to sell to her students but also teach local make your own press on nail in person community events with other small female owned businesses in her area. Truly showing off the power and dynamicness of a luxury press on nail business.
Diana | PHASE 2 GRADUATE
"I'm most proud that I actually launched and am a CEO of my own business. Never in my lifetime did I think I would ever do this. I'm proud that regardless of what I was going through personally, I showed up, did the work and launched!"
Rachael | PHASE 2 GRADUATE
"If you or anyone you know are at all interested in starting a press-on nail business, this is the woman to see! Chloe gives you the full map (no gatekeeping here), with boxes to check and meetings to keep you motivated to make progress and empower you to take the leap of faith! I couldn’t have pulled all of this together in such a short time without her courses! Thank you so, so much Chloe!"
Mary | PHASE 2 GRADUATE
"The biggest lesson I learned during this course was how to do one thing at a time. I tend to do too much at once and then get overwhelmed. This course helped me stay on track. I’m most proud of myself for completing it! Also, how much more social I have become. Being on social media has always given me a lot of anxiety, but I am more comfortable now."
Becky | PHASE 2 GRADUATE
"My favorite part about the course was learning about social media and marketing. For me, it's always interesting to see how different folks bring about their art into the world. I'm grateful for your guidance and your no bullshit approach, it's refreshing and your generosity really is another level. So happy to have someone like you and the community you built in my corner."
Rachael | PHASE 2 STUDENT
“Chloe’s Launch Your Luxury Press On Brand program was really a godsend! I knew next to nothing about business, and absolutely nothing about establishing your own business legally. That was my main initial concern. There are a lot of YouTube videos about starting your own press on business, but none of them talk about how to choose your business structure, registering for taxes, business insurance, licensing and permits for your state and city, etc.
Chloe gives you all the resources to find out what you need for your individual business and a whole lot more. In our Zoom calls she was so encouraging and helped motivate us, even through the holiday season. That’s just the tip of the iceberg of what this program covers, and it far and away exceeded my expectations.
There is no way I could have set up my business so thoroughly for success without Chloe and this program, especially in such a short time frame. I am incredibly grateful I was able to enroll in this program. The knowledge and confidence this program has given me was absolutely worth the financial investment. 11/10 highly recommend!
If you or anyone you know are at all interested in starting a press on nail business this is the woman to see! Chloe gives you the full map (no gatekeeping here), with boxes to check and meetings to keep you motivated to make progress and empower you to take the leap of faith! I couldn't have pulled all of this together in such a short time without her programs! Thank you so, so much Chloe!
The best mentor and teacher around. I had been trying to launch my press on nail business for a while and let me tell you, having someone who not only has done this but is by far the Queen of Press Ons walk through the steps to success has been amazing. No one wants us to succeed more than @bychloenails.”
“Chloe’s Launch Your Luxury Press On Brand program was really a godsend! I knew next to nothing about business, and absolutely nothing about establishing your own business legally. That was my main initial concern. There are a lot of YouTube videos about starting your own press on business, but none of them talk about how to choose your business structure, registering for taxes, business insurance, licensing and permits for your state and city, etc.
Chloe gives you all the resources to find out what you need for your individual business and a whole lot more. In our Zoom calls she was so encouraging and helped motivate us, even through the holiday season. That’s just the tip of the iceberg of what this program covers, and it far and away exceeded my expectations.
There is no way I could have set up my business so thoroughly for success without Chloe and this program, especially in such a short time frame. I am incredibly grateful I was able to enroll in this program. The knowledge and confidence this program has given me was absolutely worth the financial investment. 11/10 highly recommend!
If you or anyone you know are at all interested in starting a press on nail business this is the woman to see! Chloe gives you the full map (no gatekeeping here), with boxes to check and meetings to keep you motivated to make progress and empower you to take the leap of faith! I couldn't have pulled all of this together in such a short time without her programs! Thank you so, so much Chloe!
The best mentor and teacher around. I had been trying to launch my press on nail business for a while and let me tell you, having someone who not only has done this but is by far the Queen of Press Ons walk through the steps to success has been amazing. No one wants us to succeed more than @bychloenails.”
Kelly | PHASE 2 GRADUATE
"I am most proud of sticking to my schedule and not getting impatient. In the past, I tended to try to do everything at once. This course gave me the step by step structure and planning to keep on track without getting overwhelmed."
Bernadette | PHASE 2 GRADUATE
"For me, the thing I am most proud of is that I did it. I didn’t postpone or chicken out. After thinking of so many things for so long and putting it off, I’m so proud that I actually did the thing and launched my own press on nail business."
Andrea | PHASE 2 GRADUATE
"The best mentor and teacher around. I had been trying to launch my press on nail business for a while and let me tell you, having someone who not only has done this, but is by far the Queen of Press Ons walk you through the steps to success has been amazing. No one wants us to succeed more than Chloe."
Priscilla | PHASE 2 GRADUATE
"Thank you so much, Chloe, for investing your time and energy into this. You are so transparent and that’s a good thing when teaching others. This course taught me so many new things and has helped me polish what I do have. Thank you for being available!"
Agnes | PHASE 2 GRADUATE
"It's pretty helpful for someone like me who is still lost where to start my journey with my small business!! So, THANK YOU SO MUCH, CHLOE!!! xx”
$1297 USD | PAYMENT PLANS ARE AVAILABLE AT CHECKOUT
START Immediately WITH MODULE 1 & Unlock A NEW MODULE EACH WEEK FOR 8 WEEKS.
FREQUENTLY ASKED QUESTIONS
Clear ANSWERS BEFORE YOU BUILD YOUR BRAND.
DO I HAVE TO TAKE PHASE 1 BEFORE JOINING THIS PROGRAM?
Nope! You can absolutely join Phase 2 on its own. As long as you already know how to make high-quality press-ons, you’re ready to start building your brand. Many of our students come straight into Phase 2 when they’re ready to launch their business.
WHAT IF I'VE ALREADY LAUNCHED BEFORE BUT DIDN'T GET RESULTS?
Then you’re in the right place. Phase 2 is designed to rebuild and relaunch properly with structure, pricing, and marketing that actually work. You’ll fix what wasn’t connecting before, and relaunch with a clear plan and community support this time.
HOW MUCH TIME WILL THIS TAKE EACH WEEK?
The course is self-paced, but most students spend about 3–5 hours per week completing lessons and implementing what they learn. The program is flexible enough to fit around your job, kids, or busy life and you’ll still make progress every week.
IS EVERYTHING ONLINE? WHAT LANGUAGE IS THE PROGRAM IN?
Yes! Everything is 100% online and taught in English. You can log in anytime, from anywhere, and learn at your own pace. You’ll also have access to our global community of Press On CEOs, so you’re never learning alone.
WHAT KIND OF SUPPORT DO I GET?
You’ll have full access to:
– 24/7 WhatsApp group chat for quick help and motivation
– Monthly live group meetings on Zoom with Chloe
– Our private Press On CEO community portal for resources and discussions
You’ll always have someone to reach out to. Real support, not just “course access.”
HOW LONG DO I HAVE ACCESS TO THE PROGRAM?
Unlimited! Once you enroll, you’ll keep access to all lessons, updates, and community spaces (even when the program price increases in the future).
WHAT IF I CAN'T AFFORD THE FULL PAYMENT RIGHT NOW?
We’ve got you. Payment plans are always available at checkout. Just choose the one that fits your budget best. You’ll still get full access to the program once you join.
WHAT HAPPENS AFTER I COMPLETE PHASE 2?
You’ll have a fully launched, professional press on brand and the systems to keep it running smoothly. From there, you can choose to keep growing inside Phase 3 | The Press On Academy (where we focus on scaling your income and visibility).
BUILD THE BRAND YOUR WORK DESERVES
PHASE 2 GIVES YOU THE Structure, Strategy,& Support TO CONFIDENTLY BUILD AND LAUNCH YOUR LUXURY PRESS-ON BRAND.
A MESSAGE FROM YOUR MENTOR
When I started, I had the idea but not the plan.
I built this phase so you can skip the trial and error and launch with clarity and confidence.
You don’t need luck, luck isn't how this happens, you need structure, community, and support.
If you’re ready to turn your talent into consistent income, this is your next step! Let me show you how, just like our current 200+ CEO's in the method are doing now.
– Chloe Pascarella
Founder, The Press On CEO Method
