THE PRESS ON CEO METHOD | PHASE 2

Launch Your Luxury Press On Business

In 8 weeks, turn your artistry into a profitable brand that sells consistently.

You already know how to make beautiful nails. Now it’s time to build the business behind them.

Phase 2 of The Press On CEO Method is a stand-alone online program that shows you exactly how to build, brand, and launch your professional press on business (even if you’ve never sold a set before).

Stand-alone Program | $1,297 USD | Payment Plans Available | Unlimited Access

FOR THE ARTISTS WHO FEEL STUCK RIGHT NOW

You’re not the problem, you just need a roadmap.

You’ve got talent, but your sales are unpredictable.

You’re undercharging, overworking, and watching customers ghost you for $5 Temu sets.

You’re exhausted from guessing!

This phase of The Press On CEO Method gives you structure, systems, and the strategy to finally make your press on business profitable.

“Pretty sets get likes.

A real brand gets you paid.”

WHAT YOU’LL LEARN INSIDE PHASE 2

Eight Modules to turn your craft into a company.

MODULE OVERVIEW:

1 · Create Your Brand

Define your unique story, message, and visuals.

2 · Build Your Shop

Set up a professional storefront that converts.

3 · Define Your Customer Journey

Plan every client touchpoint.

4 · Launch Marketing Strategy

Build buzz and start selling confidently.

5 · Budgeting & Inventory

Control costs and protect profit.

6 · Pricing Your Sets

Charge what your work is worth.

7 · Create Your Workflow

Stay organized and avoid burnout.

8 · Launch Your Business

Go live with clarity and support.

YOU’RE NEVER DOING THIS ALONE

Community & Support Included

24/7 WhatsApp Community Chat for real-time help and motivation.

Private Press On CEO Portal with all lessons, downloads, discussions.

Monthly Group Zoom Meetings for live coaching with Chloe and peers.

REAL ARTISTS. REAL GROWTH.

Results That Speak for Themselves

Like Vanessa, who saw “a steady increase of customers and sales (March 2025 = 0 sales. Since launch = an average of 3 consistent clients per week)”:

“Things are going well...BUT, since taking the LYPNB program I set up the framework for my business so it can grow with me and what my time commitments are.”

And Bernadette, who immediately saw sales come in:

“So, on launch day, within minutes, I had sizing kits ordered. Almost none of my orders have come from people I know, and almost all from strangers.”

These women started exactly where you are and built brands that now run smoothly and profitably.

“BUT I HAVE A PACKED SCHEDULE…CAN I REALLY FIT THIS AROUND MY LIFE?”

“I am a full-time mom to two kids under 4, former teacher, and just navigating making this my career…As a new press on artist I felt overwhelmed with social media and how I could stand out as unique and relevant in a market of very talented and qualified nail artists.

During the program I enjoyed getting to connect with other press on artists and felt inspired as we cheered each other on. I also really LOVED the group coaching calls with Chloe because it was so personable and you can tell that education is one of Chloe’s passions. As a former teacher I am thankful for Chloe using her knowledge to empower other women who want to break into this industry.

The program layout and each module was really thoughtfully created and gave me the steps needed to get my business going. I have been talking about this for almost a year and in only two months I was able to expound upon what I’ve built and make it legit. I am really glad I invested in myself with this program."

BEFORE:

“I had no social media following or engagement, no website, just Etsy with a whole lot of likes and only 3 sales in a 3 month period 😰😩😭 No established business plan, not an established business (I didn't even know what I needed to do to start). No designated bank account for business. Lots of doubt and comparison and thinking that this was a silly idea. No email list or subscribers.”

POST LAUNCH:

“Things are going well...I'm learning a lot and figuring out what works and doesn't work for me in this early stage of my business. I think when I launched I knew I could only commit to a part-time work load given that I'm a mom of 2 kids that aren't school age yet. I was skeptical that I could even get sales AND fulfill them. BUT, since taking the LYPNB program I set up the framework for my business so it can grow with me and what my time commitments are.”

A steady increase of customers and sales (March 2025 = 0 Sales, Since Launch = An average of 3 consistent clients per week)

Officially registered my business in San Diego & have a separate bank account

20 email subscribers

A growing social media account (I know it's small but I have about 250 followers and I think before I only had 10)

A real, professional looking website that offers a variety of payment options www.meadowlarkandpoppy.com

Offering other creative ways to generate income besides nails (e.g., offering calligraphy and earrings to hopefully capture another audience)

A branding package I'm proud of because I designed it myself

I created a work desk and mini studio in my house to dedicate to working and fulfilling orders

I've worked at 3 markets so far as a way to meet clientele IN PERSON. I have about 3 more scheduled for the summer.

“WHAT IF I FAIL AFTER INVESTING?”

“So, the program was absolutely amazing. It helped me set myself up for success…[Launch Your Luxury Press On Brand] helped me set my business up successfully. It gave me the foundation that I needed. And the work it provided, like the social media and the email marketing helped me to get the clients…Even if it’s out of your comfort zone. I promise it’ll be worth it.”

BEFORE:

Bernadette had been trying to get sales before the program for almost a year with no success and no progress. She jumped right in and in less than 3 months got it all finished with the help of the program, which she was trying to do on her own for almost a year.

POST LAUNCH:

“So, on launch day, within minutes, I had sizing kits ordered. Almost none of my orders have come from people I know, and almost all from strangers. Which means I’m on the right track. What I learned from the program is working for me and I’ve been able to earn trust from clients who don’t know me. I’ve seen my dreams grow into reality and produce real life sales.”

Bernadette has now gone on to sell to her students but also teach local make your own press on nail in person community events with other small female owned businesses in her area. Truly showing off the power and dynamicness of a luxury press on nail business.

“WILL THIS ACTUALLY HELP ME?”

“Chloe’s Launch Your Luxury Press On Brand program was really a godsend! I knew next to nothing about business, and absolutely nothing about establishing your own business legally. That was my main initial concern. There are a lot of YouTube videos about starting your own press on business, but none of them talk about how to choose your business structure, registering for taxes, business insurance, licensing and permits for your state and city, etc.

Chloe gives you all the resources to find out what you need for your individual business and a whole lot more. In our Zoom calls she was so encouraging and helped motivate us, even through the holiday season. That’s just the tip of the iceberg of what this program covers, and it far and away exceeded my expectations.

There is no way I could have set up my business so thoroughly for success without Chloe and this program, especially in such a short time frame. I am incredibly grateful I was able to enroll in this program. The knowledge and confidence this program has given me was absolutely worth the financial investment. 11/10 highly recommend!

If you or anyone you know are at all interested in starting a press on nail business this is the woman to see! Chloe gives you the full map (no gatekeeping here), with boxes to check and meetings to keep you motivated to make progress and empower you to take the leap of faith! I couldn't have pulled all of this together in such a short time without her programs! Thank you so, so much Chloe!

The best mentor and teacher around. I had been trying to launch my press on nail business for a while and let me tell you, having someone who not only has done this but is by far the Queen of Press Ons walk through the steps to success has been amazing.

No one wants us to succeed more than @bychloenails”

HERE'S WHAT YOU'LL GET:

Everything You Need to Launch Successfully

8 Video Modules + Downloadable Templates

Lifetime Access to All Content

Private Community Portal

24/7 WhatsApp Support

Monthly Zoom Group Calls

Bonus Coaching During Launch Cycles

50% Off your first subscription at The Press On Academy when you’re ready to scale in Phase 3

ENROLLMENT DETAILS

Your Investment

$1,297 USD $1,047 | Payment plans available at checkout.

All Online | Self-Paced | English Language | Unlimited Access + Community Support

Your press on business starts here.

A NOTE FROM CHLOE

Chloe Pascarella, founder of The Press On CEO Method, working at her desk
Chloe Pascarella, founder of The Press On CEO Method, working at her desk

When I started, I had the idea but not the plan.

I built this phase so you can skip the trial and error and launch with clarity and confidence.

You don’t need luck, luck isn't how this happens, you need structure, community, and support.

If you’re ready to turn your talent into consistent income, this is your next step! Let me show you how, just like our current 200+ CEO's in the method are doing now.

Founder, The Press On CEO Method

FREQUENTLY ASKED QUESTIONS

Do I have to take Phase 1 before joining this program?

Nope! You can absolutely join Phase 2 on its own.

As long as you already know how to make high-quality press ons, you’re ready to start building your brand.

Many of our students come straight into Phase 2 when they’re ready to launch their business.

What if I’ve already launched before but didn’t get results?

Then you’re in the right place.

Phase 2 is designed to rebuild and relaunch properly with structure, pricing, and marketing that actually work.

You’ll fix what wasn’t connecting before, and relaunch with a clear plan and community support this time.

How much time will this take each week?

The course is self-paced, but most students spend about 3–5 hours per week completing lessons and implementing what they learn.

The program is flexible enough to fit around your job, kids, or busy life and you’ll still make progress every week.

Is everything online? What language is the program in?

Yes! Everything is 100% online and taught in English.

You can log in anytime, from anywhere, and learn at your own pace.

You’ll also have access to our global community of Press On CEOs, so you’re never learning alone.

What kind of support do I get?

You’ll have full access to:

24/7 WhatsApp group chat for quick help and motivation

Monthly live group meetings on Zoom with Chloe

Our private Press On CEO community portal for resources and discussions

You’ll always have someone to reach out to. Real support, not just “course access.”

How long do I have access to the program?

Unlimited! Once you enroll, you’ll keep access to all lessons, updates, and community spaces (even when the program price increases in the future).

What if I can’t afford the full payment right now?

We’ve got you.

Payment plans are always available at checkout. Just choose the one that fits your budget best.

You’ll still get full access to the program once you join.

What happens after I complete Phase 2?

You’ll have a fully launched, professional press on brand and the systems to keep it running smoothly.

From there, you can choose to keep growing inside Phase 3: The Press On Academy (where we focus on scaling your income and visibility).

Do I have to take Phase 1 before joining this program?

Nope! You can absolutely join Phase 2 on its own.

As long as you already know how to make high-quality press ons, you’re ready to start building your brand.

Many of our students come straight into Phase 2 when they’re ready to launch their business.

What if I’ve already launched before but didn’t get results?

Then you’re in the right place.

Phase 2 is designed to rebuild and relaunch properly with structure, pricing, and marketing that actually work.

You’ll fix what wasn’t connecting before, and relaunch with a clear plan and community support this time.

How much time will this take each week?

The course is self-paced, but most students spend about 3–5 hours per week completing lessons and implementing what they learn.

The program is flexible enough to fit around your job, kids, or busy life and you’ll still make progress every week.

Is everything online? What language is the program in?

Yes! Everything is 100% online and taught in English.

You can log in anytime, from anywhere, and learn at your own pace.

You’ll also have access to our global community of Press On CEOs, so you’re never learning alone.

What kind of support do I get?

You’ll have full access to:

24/7 WhatsApp group chat for quick help and motivation

Monthly live group meetings on Zoom with Chloe

Our private Press On CEO community portal for resources and discussions

You’ll always have someone to reach out to. Real support, not just “course access.”

How long do I have access to the program?

Lifetime! Once you enroll, you’ll keep access to all lessons, updates, and community spaces (even when the program price increases in the future).

What if I can’t afford the full payment right now?

We’ve got you.

Payment plans are always available at checkout. Just choose the one that fits your budget best.

You’ll still get full access to the program once you join.

What happens after I join the waitlist?

You’ll receive an email from me with early access when enrollment opens again.

Waitlist members always get the first opportunity to join before the public.

What happens after I complete Phase 2?

You’ll have a fully launched, professional press on brand and the systems to keep it running smoothly.

From there, you can choose to keep growing inside Phase 3: The Press On Academy (where we focus on scaling your income and visibility).