

I built the first online platform dedicated to press-on nail career education because I kept meeting artists who were talented and completely on their own when it came to the business side.
I had taught myself everything from scratch after losing my job in 2021. Nearly 7,000 sets later, I understood what it took to build something real in this industry. And I knew most artists didn't have access to what I had figured out the hard way.
Phase 1 for the craft. Phase 2 for the business. Phase 3 for the long haul.
Four years in, this community has helped over 1,000 artists across 40+ countries build businesses they're proud of.
Nine focused modules that take you from zero to creating professional, salon-quality press-ons. Most students complete it in 2 to 4 weeks.
Phase 1 includes:
Becoming a press-on artist: mindset and professional habits
Building your workspace and understanding gel chemistry and safety
Prepping tips and building proper structure
Gel application, French, ombré, chrome, and nail art fundamentals
Final shaping, sealing, and shine
Customer readiness and photography for your final sets
24/7 WhatsApp community and direct access to Chloe

Eight modules that take you from making sets to running a real, branded business. New module unlocks weekly over 8 weeks.
Phase 2 includes:
Creating your brand story, message, and visuals
Building a professional shop that converts
Mapping your customer journey
Launch marketing strategy
Budgeting and inventory control
Pricing your sets to reflect their worth
Building a workflow that avoids burnout
24/7 WhatsApp support and monthly live Zoom coaching with Chloe

"I'm most proud that I actually launched and am a CEO of my own business. Never in my lifetime did I think I would ever do this."

The Press On CEO Method is the space I wish I had when I started. A place where serious press-on artists could build their business without feeling overwhelmed or alone.
The education, the coaching, the community… it’s real. It’s supportive. It’s full of so much heart.
If you’re ready for your next level, you’ll feel it the moment you join into your first community chat message!
– Chloe Pascarella
Founder, The Press On CEO Method
